EcoCleans Arrives in the U.S., Choosing Miami as Its Launchpad for Sustainable Cleaning Innovation

After revolutionizing the cleaning industry in Europe with its eco-friendly and socially responsible model, EcoCleanshas officially landed in the United States, launching operations in Miami, its first step toward nationwide expansion.

Founded in 2015, the European brand has built a strong reputation as a pioneer in sustainable cleaning, combining innovation, environmental protection, and social inclusion. Now, with a proven track record and more than two decades of experience across its leadership team, EcoCleans is ready to bring its green vision to American homes and businesses.

EcoCleans stands out for its three core pillars:

  • Social Responsibility: The company promotes dignified employment, continuous training, and workplace inclusion, ensuring that every team member contributes to a larger mission of community improvement.
  • Environmental Responsibility: Using eco-friendly products and low-energy processes, EcoCleans minimizes waste and protects both people and the planet,  redefining what “clean” truly means in the 21st century.
  • Process Innovation: Through standardized protocols and advanced management technology, the company delivers efficient, transparent, and measurable services that raise the bar for quality in the cleaning industry.

EcoCleans’ U.S. operations will be led by Eliana Villa, who will oversee the company’s growth and market entry strategy.

“Our challenge is to combine the brand’s international experience with Miami’s energy and diversity,” said Villa. “Together, we can transform the cleaning sector in the U.S. with a sustainable, innovative, and trustworthy proposition.”

The company’s Miami-based services will include eco-friendly residential and office cleaning, vacation rental maintenance, vehicle and upholstery detailing, and specialized institutional cleaning.

For Adrián Din, founder and CEO of EcoCleans, the move represents a major milestone in the company’s global journey. “Bringing EcoCleans to the United States is a dream come true,” Din said. “Miami is just the beginning of a story we want to write in every city across the country. We believe the future of cleaning must be sustainable, innovative, and customer-centric, and we’re here to lead that change.”Building on its success in Europe, EcoCleans plans to expand through a franchise model across the U.S., seeking strategic partners who share its commitment to sustainability and social impact. To learn more or explore partnership opportunities, visit miami-dade.ecocleans.us.