MIAMI, FL – May 20, 2025 — Rodrigo Lins, acclaimed journalist, author of books, and seasoned data analyst, is proud to announce the global release of his latest book, Bridging Borders: Mastering Global Business in Latin America. The groundbreaking publication delivers an essential roadmap for global entrepreneurs and corporations looking to expand and thrive in the Latin American marketplace.
With over a decade of experience living in the United States, Lins has been at the forefront of connecting U.S.-based businesses with Latin American opportunities through his consultancy, Onevox Creative Solutions. His deep-rooted expertise as a Latin America researcher and data analyst contributing to ISS STOXX’s Latin America division equips him with unique insight into one of the world’s most dynamic and underexplored markets.
In Bridging Borders, Lins opens with an in-depth look at Latin America’s post-pandemic economic rebound. The first chapter, The Booming Economies of Latin America, explores the region’s rising middle class, growing consumer base, and the increasingly favorable landscape for foreign investment. The book presents robust GDP growth trends from Brazil, Mexico, Argentina, Colombia, and Chile, painting a data-backed picture of prosperity and potential.
“Latin America is no longer just an emerging market, it’s a rising economic force,” Lins says. “Businesses that understand how to operate within their unique cultural and economic framework will find unprecedented opportunities for growth.”
The second chapter, Overcoming Language and Cultural Barriers, takes readers beyond spreadsheets and into the human fabric of Latin America. From the linguistic divide between Portuguese-speaking Brazil and the Spanish-speaking rest of the continent to deep-seated cultural values surrounding family, hierarchy, and formality, Lins offers practical guidance on aligning brand messages with local norms.
He warns global brands of the pitfalls of one-size-fits-all strategies: “Understanding regional differences in behavior, etiquette, and communication styles isn’t just a courtesy—it’s a competitive advantage.”
With public image playing a critical role in business success, Chapter 3: Public Relations & Press Strategy underscores how companies must tailor their PR efforts to Latin American audiences. Lins provides actionable advice on building strong relationships with local journalists, deploying influencer campaigns, and launching CSR initiatives that resonate with communities.
The book also highlights how global companies like Coca-Cola, Walmart, and Unilever have succeeded in Latin America, not just through investment but through adaptation.
One of the book’s most data-rich sections, Chapter 4: E-Commerce & Digital Strategies, provides an eye-opening look at the digital transformation sweeping Latin America. With internet access and smartphone usage growing exponentially, platforms like Mercado Libre and OLX are reshaping commerce across the continent.
Lins outlines mobile-first marketing strategies, payment innovations driven by fintech, and the nuances of creating localized digital campaigns. “There’s no question that the future of business in Latin America is digital,” he writes. “But success demands an understanding of the platforms, habits, and payment preferences that define each market.”
The final chapter, Building Long-Term Relationships, zeroes in on the relational nature of Latin American markets. Lins emphasizes the importance of customer care, culturally tailored loyalty programs, and after-sales engagement in nurturing brand loyalty.
He also explores how data analytics can enhance personalization, increase retention, and help businesses build lasting relationships through social media and community-focused marketing
“Consumers in Latin America expect brands to know them, not just sell to them,” Lins explains. “That means investing in data, in conversations, and human connection.”
A Must-Read Guide for Global Entrepreneurs
More than a business book, Bridging Borders is a strategic toolkit for any brand looking to expand to Latin America. With a rare blend of journalistic storytelling, data-driven analysis, and actionable business strategies, Rodrigo Lins offers both vision and execution.
Rodrigo’s previous publications have guided thousands of individuals on legal immigration to the U.S. This latest book marks a natural evolution of his work, empowering entrepreneurs and companies to not only enter the Latin American market but to thrive within it.
Published by Onevox Publisher, Bridging Borders is now available on Amazon.
About the Author
Rodrigo Lins is a U.S.-based Brazilian journalist, author of six books, and a Latin American data analyst and researcher. He is also the founder of Onevox Creative Solutions, an international consultancy agency helping businesses expand their global presence through branding, PR, and market analysis. His career spans major Brazilian news outlets like Globo and CNN Brasil, and his work focuses on connecting the Americas through strategy, communication, and data.